Purina / A Better Way

Canyon Creek Ranch (A division of Purina) tasked Rokkan, the award-winning digital agency, to create a website for their latest initiative: A Better Way. I was brought in as the Lead Writer on the project. The idea: Pet lovers can send in ideas on how they could better the lives of dogs and cats—for a chance to have their idea brought to life. 

Together, with Rokkan's striking design, my warm, informative tone of voice helped bring A Better Way to life. The site is due to launch mid October 2012.