TOMS' revolutionary One for One business model has provided more than 10 million pairs of new shoes for children in need. Today, Blake Mycoskie, founder of TOMS, is launching his next One for One initiative: Quenching the world’s water problem. How? By making coffee: With every bag of TOMS Roasting beans purchased, Blake will provide one week of clean water to a person in need. Our job. Get the message out. So we created an outdoor / digital campaign to tell the world that TOMS has magic beans. Ones that could provide clean water for people to drink, to shower, and to cook with. The campaign was a success. People chose TOMS coffee over other brands because not only did it taste good, it felt good doing good for others.