Earlier this year, American Express OPEN® teamed up with Facebook to give five small business owners a chance to win a BIG BREAK: $25,000 to put toward growing their business, a company makeover, social media tools for the merchants in their area, and statement credits for their whole community.

This year, American Express tasked our team to create a compelling Facebook app to get small business owners to participate in BIG BREAK II, as well as for people to visit the site to review the new candidates.

Our interactive, user-friendly landing page was a success. By giving each business their own tile, users found it easy to navigate from one merchant's tile to the next. Thousands of businesses have entered. The votes are in. The winner will be announced this September. Stay tuned.