Since the 1970s, Hep C has rapidly spread across the globe. Though there have been many attempts to cure it, they have never been able to cure everyone—until now. To announce this medical breakthrough, we're launching an attention-grabbing platform that will flip the negative meaning of "spreading" on its head and make it a positive one. Instead of the virus spreading, now the real cure for Hep C will be spreading. Using guerilla tactics, traditional advertising, and digital media, we'll be alerting doctors about how this cure can treat every patient, and alerting patients about the cure that will finally cure them. 

Scroll down below to see the first spot for the drug: ENDGEN.