Charles Schwab

The idea behind the “Talk to Chuck” campaign came from the method that Charles Schwab, himself. He said the secret to his success was that he had always listened to his client’s needs first, and then he would do the talking.

'Talk to Chuck' is the promise to each investor, that when they pick up the phone, go online, or simply walk into a Schwab branch, they're going to speak to someone who does business the way Charles does. Someone who carries the standard of ethics on which he built his company. Trust. Integrity. And Professionalism. 

Created at Euro, the campaign played out in a series of bold, typographically-driven print, TV and online advertisements featuring statements or questions that reflect many of the concerns and questions investors say they face today - and the unique solutions available at Schwab. I worked on print for Real Life Retirement and Schwab Private Client.