MTV’s ARTIST OF THE WEEK featuring Mariah Carey and her dog, JJ, voiced by SNOOP DOGG. The challenge was to show Mariah in a way our viewers haven’t seen her before. Being that she is known as one of the biggest divas in the world we created her a sidekick, her dog JJ, and made him a bigger diva than she ever could be. MTV’s viewers ate it up and even created their ownMariah and JJ blogs, photo albums and shrines online.

AMERICA’S BESTDANCE CREW - "Action / Reaction"
To launch the newest season of MTV's 'America's Best Dance Crew' we recruited of the previous winners, The Jabbawockeez. To pay off the promise that ABDC features the most advanced dance crews, we filmed them controlling the world around them with dance. Track by Justice. — Directed by Evan Silver

THE BURIED LIFE: four regular guys on a mission to complete a list of '100 things to do before you die' and to help and encourage others to go after their own lists. They borrowed an RV, bought a used camera, and hit the road for two weeks. I collaborated with Director, Evan Silver, to create the the launch campaign for MTV’s original show. We shot TV and print around Los Angeles over three days, hanging out $100 bills to strangers and encourage others to go after their own lists to do before they die.