Dropcam isn’t your ordinary home video monitoring system—it’s wifi. The client didn't want to position the device as a security camera. They didn’t want to play off people’s fears. Instead, they wanted to position Dropcam as a way for people to connect with the things they love when they’re not there. Like having a trusted friend stay over. So we brought Dropcam to life. We gave him a personality. We made him friendly. So no matter where you go, Dropcam lets you drop-in on your kids and pets at home.