They chomp. They lick. They grunt. They’re Crazy Squares. And their only purpose in life is to feed off other (Cinnamon Toast Crunch) Crazy Squares. Based on the TV campaign, we were asked to create a fun, online video game to get kids to associate the cereal with being cool. So we put ourselves into the mind of a Crazy Square, thought about what would be a challenge for him, and created “CRAZY FALL, take your bites to new heights."

First you fling a Crazy Square off your spoon and watch it fly up into the sky. Then, once he reaches one of five levels, he begins his journey home. A scary, challenging one. As he falls, other Crazy Squares try to chomp him and turn him to cinnamon dust. Fortunately there’s a store where he can buy Cinna-boosts, like SUPER SPLATTER and TURBO CHOMPER to protect himself. 

When he finally lands making his grand splash into his milk bowl, there is a big celebration. Crazy Fall was a big success. Kids kept coming back for more. And they kept telling their moms to buy Cinnamon Toast Crunch at the store.